Asake isn’t aura farming; he is a 30-year-old musician who is living his best life, and the rest of the world is simply hovering around his enthralling aura.
In the last couple of months, Asake has made headlines for various reasons. Earlier in the year, he left Olamide’s record label, Yahoo Boy No Laptop (YBNL), at the peak of his popularity.
The decision stunned fans and lovers of Asake’s body of work, despite concerns from various parts of the world. Asake, however, embraced the new phase without issuing a public statement to announce his departure. He became an independent artiste, establishing the label Giran Republic.
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Asake, whose real name is Ahmed Ololade, began to undergo a significant transformation in both his personal and professional life. First, he acquired more tattoos, and his approach to music differed immensely from what the fans had come to know in the last three years of his emergence into the mainstream. Social media commentators and pundits claimed ‘Asake is finished’ and ‘departure from YBNL is the nail in the coffin of his music career’.
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Once again, Asake didn’t address his naysayers or critics; he simply focused on his work and the dissemination of his brand to the mainstream. Taking his ideology and craft to an international audience, Asake wants to be known more than just a local champion; he wants those in the United States of America, the United Kingdom, and other nations across the globe to feel the impact of his creativity. He wants a Grammy, and to become a legend on the international stage, he doesn’t want to be cocooned into the ‘Afrobeats’ box or monosyllabic ‘Amapiano’ style of music.
Asake simply wants more, and to achieve that, he first has to leave behind all the preconceived notions about him. Hence, acquire more tattoos, skin hair, and change his style of clothing.
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In conclusion, Asake isn’t aura farming, he is simply showing the world that if you want something out of this world, you first out of leave your comfort zone and embrace the unfamiliar. After distancing oneself from what’s familiar, turn a deaf ear to the naysayers and pundits who seem to know it all. In the end, it was Asake who delivered an amazing performance at the Red Bull Symposium in New York, the United States of America, last weekend; it wasn’t the critics who didn’t know what it takes to create an impeccable work of art.
Following his performance at Red Bull, Asake was out to support his friend, Rahman Jago’s clothing brand, High Fashion.
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See more photos below:
Ahmed Ololade, known professionally as Asake, is a Nigerian singer, rapper and songwriter. His debut album, Mr. Money with the Vibe, broke the record for the biggest opening day for an African album on Apple Music at the time, and debuted at number 66 on the Billboard 200 chart.
