Deola, the wife of popular artist Dare Art Alade, has shared her honest perspective on the challenges and rewards of running a business with one’s spouse.
According to her, partnerships with a spouse require discipline and a clear understanding of boundaries.
“Partnerships with your spouse is not for the faint-hearted, but when it works, it can be the most powerful thing,” Deola noted. She emphasised the importance of respecting the distinction between personal and professional life, saying, “Respect the line between the boardroom and bedroom.”
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Deola highlighted the need to differentiate between roles, stating, “At work, we are partners; at home, we are husband and wife.” This approach according to her helps maintain a healthy balance and prevents conflicts. She also stressed that complementing each other is key, saying, “We don’t compete; we complement. We protect our friendship, not just our profits.”
Deola debunked the myth that working with a spouse inherently ruins marriages, pointing out that the real issue arises when there are no clear boundaries, respect, or clarity in the relationship. “It ruins marriages when there are no boundaries, no respect, no clarity,” she said.
Ultimately, Deola suggests that building a successful business partnership with a spouse requires discipline, respect, and clear boundaries. When done right, it can be a powerful and rewarding experience.