Streaming giant MultiChoice Group has announced plans to discontinue its streaming platform Showmax after years of operation across Africa.
The platform, which became widely known for hosting popular African series such as Wura, Flawsome and Diiche, had built a loyal audience over time with its focus on local storytelling and premium African content.
In a statement released on 5 March 2026, MultiChoice confirmed that the decision followed an extensive internal review of the service.
The company explained that the move is part of a broader strategy to strengthen its digital offerings and adapt to the highly competitive global streaming market.
MultiChoice also revealed that the platform had been facing significant financial challenges. According to the company, accumulated losses for Showmax reached approximately R4.9 billion in 2025, making it increasingly difficult to sustain operations at the expected level.
In a message addressed to viewers, the company wrote: “We’re writing to inform you of an important update regarding Showmax.Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
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”This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.”
The announcement has sparked mixed reactions among viewers who have followed the platform’s original productions over the years.