YouTube Counters Netflix With Multi-Million Dollar Exclusivity Offers to Creators

YouTube is offering popular creators millions of dollars to keep their videos exclusive to the platform for a set period, according to people familiar with the talks. The move aims to water down Netflix’s aggressive push to license content from top YouTube stars. Payments could take two forms: direct financing of certain programs or a … Continue reading YouTube Counters Netflix With Multi-Million Dollar Exclusivity Offers to Creators