Adire Lounge’s New Collection “Aro Ewa” Is As Retro As They Come

September 17, 2019September 17, 2019 Editor

Nigerian textile brand, Adire Lounge has unveiled its new collection tagged, “Aro Ewa” which means “Dyed Beauty”. The collection is a recreation of contemporary patterns; employing old age historical techniques, coupled with the rich indigo dye, reminiscent of African indigenous designs, in order to celebrate an old Adire heritage.

Commenting on the new catalogue, Adire Lounge shared in a press statement; “You’ve probably heard it before ‘ out with the old, in with the new’. But at Adire Lounge we’ve found a perfect blend for both the old and the new to have congruence, hence the Aro- Ewa collection.”

The “Aro Ewa” catalogue is a result of the collaborative efforts of Nigerian designers; Denike, Henri Uduku and Busayo Longe. The designers are all of the belief that being ancient in spirit, yet modern in expression is the perfect scenario to remain consistent and relevant in our ever-changing world of sustainable fashion.

“At the heart of the collection, ensuring sustainability of the fashion value chain is paramount; from farmer to designer, the use of cotton fabric grown and milled in Nigeria, and our collaboration with other creatives in the industry like Denike online, Henri Uduku and Busayo Longe attests to our commitment to showcasing our brand ethos of ‘Made in Nigeria’.”

Adire Lounge believes in existence as an indigenous premium brand would contribute greatly in reviving the local manufacturing sector; modernizing the art of textile design, while inspiring more people to embrace original African fashion that has history and art-infused within them as wearable pieces.

See some of the looks below;