Nigerian recording artiste Kingsley Chinweike Okonkwo, better known as Kcee, has admonished his younger colleagues to ditch the mysterious presentation and put a name to their brand as musicians.
Speaking in an interview with Selah Meditate, Kcee said artists need to be people’s faces to remain relevant.
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He claimed he spoke with some American professors who confirmed that being mysterious would soon go out of style.
He explained that absence used to create value, but things have changed. He emphasised that artists need to be extroverted now.
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“The mysterious factor won’t be relevant in five years. I spoke with some professors in America, and they confirmed it. AI can now do what we are doing. Absence used to create value in 2021–2022, but things have changed. Artists need to be in people’s faces,” Kcee stated.
Kingsley Chinweike Okonkwo, better known as KCee, is a Nigerian singer and songwriter. He was formerly in the hip-hop duo KC Presh. He is from Amaputu in Uli in Ihiala Local Government Area in Anambra State, Nigeria. He currently has a record deal with Five Star Music.
