Dolly Parton to Launch Beauty Brand in 2021
American country legend Dolly Parton is officially making her foray into the beauty industry with her own fragrance brand.
“Coming Spring 2021,” the iconic singer said and confirmed on Twitter following an announcement solidifying her plans.
In conjunction with a long-term licensing deal with Edge Beauty, Inc., Parton will be debuting a signature scent.
“Fragrance has always played a major role in my life. I wear my own combination of scents every day,” Parton said in a statement. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience. I am looking forward to becoming a big part of the fragrance community.”
Dolly Parton has not announced any plans for the brand to release additional products at the moment. However, fans can look forward to more details being released soon.
“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers,” Steve Mormoris, Edge Beauty, Inc. CEO, said in a statement. “Parton strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures.”
Edge Beauty, Inc.’s ongoing portfolio includes brands such as CHER, Scent-Organix, The PHLUID Project and more.
The Jolene singer joins a host of other celebrities such as Jennifer Lopez, Rihanna, Gabrielle Union and several others who are making their mark in the beauty market.
