Jennifer Lopez Launches Beauty Brand, Shares Skin Secrets

According to Jennifer Lopez, beauty has no expiration date and that’s one reason why she’s now introducing her first skincare collection. Under her JLo Beauty brand, the Latina superstar is debuting eight products to help everyone achieve an ageless glow on January 1.

This new line has been in-the-making for decades and is inspired by Lopez’s beauty mantra under “The Five S’s” which are: sleep, sunscreen, serum, supplements and sano.

“Vivir Sano” is a Spanish phrase that translates to “live healthy” in English.

“I want people to know that this is deeply meaningful for me, that it’s personal,” Lopez said in a statement about her beauty brand. “I’ve made my own life better by making it more beautiful, by making it more simple. And now I want to share what I’ve learned with women everywhere.

She continued, “You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.”

After three decades of research, two years of development and more than 100 reformulations; a line worthy of the “JLo Glow” is finally coming to fruition. The full JLo Beauty collection features a cleanser, serum, face mask, cream, SPF moisturizer, eye cream, complexion booster and a dietary supplement.

One star ingredient featured throughout Lopez’s luxury brand is olive oil — which Lopez says is an old family secret.

“My mom used to say that olive oil was the cure-all for everything,” said Lopez in a statement. “And it’s a secret I’ve used over the years because it really does work. So, when we went to do this, that was the first thing I said. It has to have olive oil extract as a basis.”

Another standout product from the collection is the That Big Screen In a Broad Spectrum SPF 30 Moisturizer. It retails for $54 and its purpose is to hydrate, protect and soothe all skin tones and textures; without leaving any white casts on your complexion.

The full collection will be available at the beginning of next year online and at Sephora as well as Amazon on Jan. 14.