Blackpink breaks YouTube records with their newly released “How You Like That” music video.
The K-pop powerhouse group’s dynamic new single had 82.4 million views in the first 24 hours of release on YouTube. The Blackpink video was the No. 1 trending video on the platform.
The view count handily topped the previous record-holders: BTS’ Boy With Luv featuring Halsey; which amassed 74.6 million views in the initial one-day period in April 2019, per YouTube.
The How You Like That video is also pacing to be the fastest video in YouTube history to hit 100 million views. It had 94 million in the first 30 hours.
Blackpink reclaims the 24-hour views title on YouTube from BTS after previously setting that high-water mark in April 2019 with Kill This Love (56.7 million views in its first 24 hours) and topped Ariana Grande’s thank u, next.
As a measure of overnight popularity, the number of YouTube views in the first 24 hours of release has become a key data point for bragging rights and promotion.
Last September, YouTube changed its methodology for YouTube Music Charts; no longer counting paid advertising views in 24-hour tallies — an effort to best reflect authentic fan engagement. Unfortunately for Blackpink, they promoted Kill This Love via YouTube ads.
Blackpink is managed by South Korea’s YG Entertainment. YG Entertainment is also the entertainment company behind K-pop boy band Big Bang and other artists. Among other appearances, the massively popular South Korean girl group were featured artists at the 2019 Coachella music fest.
