Kanye West and Irina Shayk vacation in France for his birthday

American rapper and entrepreneur Kanye West celebrated his 44th birthday with his new girlfriend Irina Shayk in France.

The rapper and supermodel were spotted vacationing together in France, sparking rumours that the two are now officially a couple, according to reports from Page Six and People.

The Daily Mail published photos on Wednesday afternoon showing Shayk and West at a luxury villa in Provence, France, with a group of people. There are photos from at least two occasions when the pair stepped out together.

The publication reported that the two stayed at the villa on West’s birthday on Tuesday. TMZ reported that Shayk and West are “100% romantically together,” without confirming the exact status of the relationship. TMZ was the first to report that Kanye and Irina were holidaying together in France.

Giving some insight into the relationship between the model and the rapper, an anonymous source told People magazine on Wednesday that West “started pursuing [Shayk] a few weeks ago.”

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“Kanye is a persuasive guy,” the source told People. “He hung out with her in NYC before they celebrated his birthday in France.”

“She seems smitten. He invited her to France and she happily accepted,” the source added. “They are not officially dating, but there is an interest from both sides.”

The same anonymous source told People that Shayk and West were spending time together at Villa La Coste, a luxury boutique hotel in Provence with neverending views of hills.

Over a decade ago, Shayk made an appearance in the 2010 music video for West’s single Power. That same year, West mentioned the Russian supermodel by name in his song Christian Dior Denim Flow.