Morphe Cosmetics Cuts Ties With Jeffree Star

Morphe is envisioning their future without Jeffree Star. In a statement released on Friday, the makeup company stated they are working towards cutting ties with the controversial YouTuber.

Check out the tweet below:

Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.

— Morphe (@MorpheBrushes) July 10, 2020

Their decision to stop working with Star comes after multiple influential figures in the beauty community demanded action from the company. Earlier in the month, beauty influencer Jackie Aina spoke out about Morphe’s connection. She wrote:

hey boos, as some of you may know as of this week I will no longer be a @MorpheBrushes affiliate.
code “EDGES” has deactivated. I refuse to align myself with a company that continues to retail antiblack racist beauty brands. I strongly encourage other influencers to do the same!

— Naira Banks (@jackieaina) July 2, 2020

Previously, beauty influencer Tati Westbrook suggested that Star invested in the beauty brand or was a part-owner. However, a spokesperson told Business Insider that there was no truth to the claim. “We can confirm that Jeffree Star retains no ownership of Morphe,” the representative told the outlet.

“He’s not an investor. He’s not a co-owner. Our only relationship is through the retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration.”

For a couple of months, Star has been embroiled in a lot of drama; with claims of racism and harassment surfacing against him.

Beauty influencer Kameron Lester accused Star of making him feel “manipulated”; like the “token Black kid” and “uncomfortable” in certain situations.

Star did not address these accusations, but he later spoke out about past actions that had resurfaced on the internet. Read his reaction to the Morphe news here.