Nigerian rapper, Olamide, has mentioned that he isn’t desperate for any form of international recognition; instead, he is focused on establishing and maintaining a healthy relationship with his indigenous fanbase.
Speaking in a recent interview with BBC Radio 1Xtra, Olamide stated that he would not change his sound or switch his style to appeal to a Western audience.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually. So, I have to stay true to myself, and no matter where it is, what it is, I mean, in this world, I have to stay true to myself.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself,” he said.
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Olamide Gbenga Adedeji is a Nigerian rapper, singer, songwriter, and record executive. Olamide is regarded as one of the most influential artistes in Nigeria and Africa, and has been crucial to the creative and commercial success of several Afrobeats music stars. He records in Yoruba and English.
