Tribalism in The Entertainment Industry: Singer Etcetera Defends Emma Ugolee

February 12, 2020February 12, 2020 Editor

Alleged tribalism in the Nigerian Entertainment Industry was the subject of discuss on social media between Media personality, Emma Ugolee and singer Etcetera, who has been away from the music scene for ages.

They both claimed that most of the top artistes are from the Southwest, despite the fact that there are artistes from other parts of Nigeria doing great music.

However, Etcetera was quick to pick up the mantle from Ugolee who started the conversation. Throwing his weight behind the media personality, Etcetera said that the “Sham some call Entertainment Industry in Nigeria today (Lagos in particular) is now soaked in Tribalism.”

A part of Etcetera‘s statement reads:

“Ask yourself why all of a sudden the top artistes now are all Yorubas? And why the likes of Phyno will fill a 40k capacity stadium and get half the media buzz as his South-west counterpart who only does 10k Arena?

“Is talent and hardwork why these Southwest artistes in the top 15, stand over the likes of Tuface, Timaya, Flavour, Phyno, Omawunmi, Waje, MI and Duncan Mighty?

In addition, Etcetera said, “Even Nollywood that used to be known as a Southeast originated and led industry now wears a Yoruba face… With the biggest players, directors and movies from the Southwest clan.”

Read Emma Ugolee’s Statement Below

Emma wrote;

“Nigerias music treasure is so vast and rich. Great musical tradition from Victor Olaiya, Rex Lawson, Ebenezer Obey, Oliver De Coque, Osita Osadebe, Peacocks international, Oriental brothers before you even talk about Fela, Sonny Okosun, Ksa, Nelly Uchendu, Onyeka, Ras Kimono, Mandators and so many others.

“The Nigerian discography is rich and varied with a lot of unique genres. It’s a national treasure says my friend Obi Asika.

“Without any intention to stir up a hornet’s nest, this wide spread representation touches a thought that has been disquieting in me for a while now. Is it a coincidence that the top 10 (if not 15) music acts are from the southwest ? Or is there more to it?

“I ask this absolutely free of any bias and no streak at all of tribalism. I truly just would like to know.”

Lagos, home of Tribalism

Ugolee continued, this time citing examples :

“I have tried to explain it with the Lagos hub influence. But Lagos was still the place to go to (in an era I witnessed) when it was okay for a Zoolezoo to come top the charts from Makurdi.

“When a Flavornabania could become the the biggest Nigerian act from Enugu. Jeremiah Gyang doing the same from Jos. Duncan Mighty & Timaya killing all the Lagos shows from PH city. Rymzo & Kaha from Benin. Age Beeka, Style & 6foot plus from ABJ. Nigga Raw Abia!!

“The story is not the same at all. Traffic has significantly slowed down in the last 10years. Has the inroad into national limelight via Lagos been shutdown? The same platform that allowed for others who spoke different languages, had a different sound etc to use the same platforms to national acceptance seems to now be region sensitive. The problem isn’t coming to Lagos anymore, it’s being accepted by Lagos. Seems like the open arms have been folded.

“Why is Erigga not a hiphop household name in Lagos? Was rap music from the middle belt and north produced only from the the era of swatroot & did it end with MI & Icepeince? Does the media still show the same unbiased love we used to? Do music awards go to non-Lagos acts?

“I speak not of a handful of exceptions. On a grand national scale as it used too, the question is, ….IS NIGERIA STILL represented IN SOUND, LANGUAGE AND MELODY OF MAINSTREAM MUSIC?