Nigerian singer, Innocent Idibia, known professionally as 2Baba, has revealed the reason ”wack artistes” become more successful than those who are talented in the music industry.
In a video message shared, the ‘African Queen’ singer said every piece of music is made to evoke emotion and connect with listeners. He explained that how a song performs depends on marketing and promotion.
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According to 2Baba, “Every music is tailored to evoke an emotion, to create a spirit. There is nothing like a wack artist.” He added that some artists who are labelled “wack” become more successful commercially because they understand how to promote their work.
“That is why many of the so‑called wack artists are more bankable than the talented ones. Because they understand that it is not the art itself, it is the marketing of that art,” he said.
“No matter how talented you are or how sweet your music is, there is no music that everybody likes. Everything is narrowed down to the marketing, promotion and the business. It is only those who resonate with your music that will like.”
