Nigerian movie actress and producer, Mary Njoku, has argued that Nollywood movies are failing to compete globally.
According to the ROK TV co-owner, Nollywood movies only end up being competitive locally and not attaining international prominence.
ALSO READ: Roby Ekpo Rejects Estranged Wife Mayowa Lambe’s ₦100m Demand
She noted how we aren’t big yet, but rather than build together, we are busy tearing each other down, fighting over who becomes the local champion.
Questioning why, Mary shared tips on how to grow, including competing for excellence and collaborating to create something bigger. She added that the real limitation isn’t the opportunity but the mindset.
“Industries that should be competing globally end up stuck in Nigeria vs Nigeria. When it should be Nigeria vs the world.
Small mindset.
We’re not even big yet, but instead of building together, we’re busy tearing each other down. Fighting over who becomes the “local champ”, of a small pie.
Why?
If we truly want to grow, we need to shift. Compete on excellence. And where possible, collaborate to create something bigger than
ourselves.
Sometimes the real limitation isn’t the opportunity. It’s the mindset. People see room for expansion, but instead of building something bigger, they shrink it so only they can win. Choosing to remain local champions over creating shared success”.
