Bella Shmurda, 26 others listed for YouTube music Foundry grant

YouTube Music says Nigerian singer, Bella Shmurda alongside 26 others have been selected for the 2021 edition of its foundry grant initiative. 

Addy Awofisayo, YouTube Partnerships Manager, stated this known in a statement on Tuesday.

Awofisayo said the 27 artistes were selected across 14 countries and represent a broad spectrum of musical heritage.

She said the artists would also have access to resources and teams that would enable them to create and launch their music with greater impact and global reach.

Awofisayo said that the 2021 Foundry Class reinforced YouTube’s commitment to supporting Nigeria’s next generation of global music stars; and playing a part in developing individual talent.

She further stated that the Foundry programme ensured that artists could be independent and still have a successful career in music with the support of platforms like YouTube.

According to her, artists will have access to YouTube partner support and workshops, marketing, social and press promotion.

She said “Artists are navigating a new, increasingly digital industry this year.

‘’To adapt and grow, they are finding new ways to create content, connect with fans and generate revenue.

‘’This year’s Foundry class celebrates artists and their courage and reduces barriers to entry.”

Awofisayo said that foundry was launched in 2015 and was initially run as a workshop series at YouTube spaces.

According to her, since 2017, the programme has focused on long-term partnerships with independent artists and expanded internationally.

She added that it had supported more than 150 developing artistes across 15 countries including Nigeria’s Adekule Gold and Tems.