Mavin Records boss and music executive Michael Collins Ajereh, popularly known as Don Jazzy, has broken his silence on the recurring allegations that some artists at the label are given preferential treatment over others.
In a special episode of Creatorium, the music executive opened up about the inner workings of Mavin Records, directly addressing claims of artist prioritisation.
Don Jazzy explained the realities behind the scenes, clarifying how the label operates and debunking notions of unfair favouritism among its roster of talents.
He emphasised the importance of patience, strategy, and consistent support, noting that every artist develops at their own pace. According to him, forcing comparisons or unhealthy competition does not yield sustainable success. Instead, he stressed the need for individualised attention and long-term investment to nurture each artist’s unique potential.
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The revelations come at a time when conversations about fairness, resource allocation, and artist management continue to dominate discussions within the Nigerian music industry.
Mavin Records, one of Africa’s most successful labels, has produced global superstars but has also faced scrutiny over its internal dynamics.
