British-Nigerian actor, John Boyega has been unveiled as the new global global ambassador of the highly acclaimed Jo Malone Brand, also doubling as their first ever “London Gent”.
Boyega redefines standards as he captures the fresh perspective of the famous fragrance brand in a series of images where he looks every inch the “London Gent”.
“A born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind. His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family,” Global President of Jo Malone London, Jean-Guillaume Trottier shared.
Commenting on his new deal, Boyega said; “I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best. With discussion, collaboration and down to earth honesty.”
His favourite Jo Malone London scent? The unisex Bronze Wood & Leather fragrance which was released in January 2019.
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Great news ! I’ve joined the @jomalonelondon family as the first Jo Malone London Gent. Yes! fragrances to come with a special twist! Stay tuned for this exciting collaboration and keep an eye out ! I’m about to show you what my Jo Malone London is! London boy! 😉 #JoMaloneLondonGent #ScentofAgent