Nigerian Photographer, Ruth Ossai who boasts an incredibly unique photography style, comprising of animated backdrops and textured mats for her distinctive sets, has been enlisted to be part of Rihanna’s recent Fenty campaign, set for release soon.
Fenty recently aired ‘behind-the-scenes’ footage of another campaign. Using a variety of different scenes for the set design, with some of the landscapes behind the Fenty-clad models looking surprisingly familiar. Lagos and potentially other parts of Nigeria being used for the backdrops, which have now appeared on Fenty’s Instagram story, as they tease the upcoming campaign.
On the 10th of May, singer/entrepreneur Rihanna, made history as she became the first woman to launch an original brand at the LVMH luxury goods collective, which is home to brands such as Givenchy, Dior, Louis Vuitton, and now Fenty Maison.
With the brand debut in Paris on Friday, the online global launch is still to come. To prepare us for the latest episode of Rihanna’s world domination, Fenty has been releasing a steady flow of sartorial images, shot by the talented Nigerian photographer, Ruth Ossai.
Speaking with The New York Times, who first aired the news of Rihanna’s latest business exploit, the LVMH chairman, Bernard Arnault said “to support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team.”