Nigerian recording artiste David Adeleke, who is better known as Davido, has expressed concern over a shift in international demand for Nigerian artistes, advising industry veterans to prioritize performing back home.
The singer spoke during an interview session on The Uncut Podcast.
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Reflecting on the changing music landscape in the United Kingdom and the United States, Davido noted that international markets are beginning to experience a level of familiarity with Nigerian acts.
He stated that he hopes to see the industry’s major acts return home in the coming years, citing a decline in the overseas market’s drawing power compared to previous years.
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“In the next 10 years, I want the music OGs to come back to Nigeria. There is already ‘see finish’ in London, America, honestly,” he said.
Comparing current trends to past years, the singer pointed out a noticeable drop in the number of artistes capable of independently selling out major foreign venues.
“Three years ago, at least 20 artists could come to London and do a show and get sold out, but now I can count maybe 4 or 5, and we all know them. We can all see the shift,” Davido stated.
