World third largest record label, Warner Music Group (WMG), has announced a pioneering partnership with the Chocolate City record label of Nigeria.
The partnership according to Audu Maikori, CEO Chocolate City, will dramatically grow the reach of African artists around the world, and will create new opportunities for global superstars in the region.
He noted that Chocolate City will continue to be led by Co-Founders Audu Maikori and Paul Okeugo and EVP of Imprints, Jude Abaga and EVP of Recorded Music Aibee Abidoye.
Maikori in a statement said; “The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds — curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brand” He went on to say that WMG will also financially invest in Chocolate City to help achieve its mission of signing and developing the best local talent in this fast-growing market.
Chocolate City is home for top talents such as Femi Kuti, four-time Grammy nominated son of the Afrobeat pioneer Fela; hip-hop artist and record producer M.I. Abaga, Afro beats sensation Dice Ailes, Nosa, ClassiQ, Ruby Gyang and promising new acts Blaqbonez, C Kay, Street Billionaires, Ice Prince, and Jesse Jagz.
It is important to note that the Chocolate City team will continue to develop local artists and support the management of WMG’s global superstars across Sub Saharan Africa, including a strategic, reciprocal marketing agreement with WMG South Africa.