Nigerian recording artiste, Ycee, has spoken about accidental musicians and other fast-rising celebrities on social media.
Following his recent infamous ‘olodo uprising’ interview, Ycee has stated that most musicians are not talented and they only gained relevance courtesy of the emergence of social media platforms such as TikTok and Instagram.
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He made this statement during his recent interview with Naija FM Lagos.
The singer-songwriter stated that the trend has now made many record label executives chase viral or trending artists rather than talent.
He said social media virality has also led to the influx of many half-baked musicians and “accident artists” into the music industry.
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He blamed social media fame for the sharp drop in lyrical substance in the music industry over the years.
YCee said, “Platforms like TikTok have made it easier for a lot of people to do music to the extent that even someone who is not an artist would start posing as an artist once they do a sound and it goes viral.
“Sadly, music executives with power and funding no longer focus only on talent—they are now chasing virality.”
Equally, Oludemilade Martin Alejolisten, known professionally as Ycee, is a Nigerian rapper, singer, and songwriter. He gained popularity after his single “Condo”, which features vocals by Patoranking, earned him two nominations at the 2015 Nigeria Entertainment Awards.
